Publish for the "aha" moments

It’s Wednesday night as I sit down to review sight words with my son.

He’s in first grade.

He also has dyslexia.

Wednesday night is my favorite moment every week.

We sit down and review his sight words twice over breakfast, and twice after dinner. Five days a week.

Mondays are terrible. He’s uncomfortable. Confused. It’s a new word list each week and I’d rather sell a kidney than try to get him to focus. But we try anyway.

Tuesdays are only slightly better. He’s fidgety. Easily distracted. Only able to stay in his seat because the fear of mom’s wrath keeps him there.

But Wednesday mornings we hit a turning point. There starts to be recognition.

By Wednesday night he can list off ten out of twelve words without hesitation.

He’s had his “aha” moment.

Each week the same pattern repeats.

And it turns out most people are as clockwork as my first grader in their own journeys. Some a little faster. Some take a little more time.

I remember when I decided I wanted to be an entrepreneur. After reading Rich Dad Poor Dad.

I remember when I wanted to pursue online business. After watching a Codie Sanchez video.

And I remember when I wanted to write. After reading a Maya Sayvanova article.

But those moments were just the “aha” moment. There were numerous books, videos, and articles that came in a long series before these moments.

And as writers, we write content to help people find their “aha” moment. Whether the “aha” is to buy our ebooks, products or courses.

We never know which particular piece of content will be that moment, so we continue to publish.

But it won’t be a mother’s wrath that keeps readers studiously following.

What they need is a plan that moves them logically down a path, one step at a time.

Anything we can do to remove the friction of moving forward.

It helps if the price of inaction makes a reader more uncomfortable than the action of moving forward.

But we continuously publish, because we don’t know if a reader is on their Monday morning and trying to figure out their path. Or their Wednesday, and just about to have their “aha” moment.